It Gets Better x Bright Cellars: Embrace Your Journey

Bright Cellars is proud to partner with the It Gets Better Project, a nonprofit organization dedicated to empowering, supporting, uplifting, and connecting LGBTQ+ youth around the world. During the month of June 2021, get 50% off your first box and give 50% of your purchase to the It Gets Better Project.

We’re donating 50% of new Bright Cellars memberships associated with the Embrace Your Journey campaign to the It Gets Better Project. Through this donation, we aim to let LGBTQ+ youth and young adults know they’re not in this alone. Join us as we raise a glass to individuality and lifelong journeys of love and discovery!  

Supporting the Future LGBTQ+ Generation 

According to Out Not Down, LGBTQ+ youth are two times more likely than their peers to have been physically assaulted, kicked or shoved at school. Shockingly, 40% of homeless teens in the U.S. were actually thrown out onto the streets by their own parents after coming out. 

Work needs to be done to protect LGBTQ+ youth across the globe, and the It Gets Better project is laying the groundwork for change. 

The It Gets Better organization works to amplify inspiring stories of resilience and hope, while connecting young LGBTQ+ people to educational resources and an ever expanding network of mentors and allies.  

Embrace Your Journey

Where we start is never where we finish, and much like wine, the best things in life take time to develop and grow. We believe in embracing the journey of self-love and acceptance – a lifelong process that transcends age and industry. 

Sure, we love wine. But at the core of that love is an appreciation of the differences in taste that make each of us unique. No two wines are the same, and each  sip can be wildly different for different people. It’s that uniqueness that drives our delight for what we do. We’re working toward a world where all LGBTQ+ youth can live freely as they embrace their worthiness and power as individuals. A cause worthy of a hearty toast! 

The It Gets Better Project provides resources to support LGBTQ+ youth through the most delicate time in life when they’re discovering just how loved they really are. Hand in hand with the It Gets Better Project, we are committed to working toward a more welcoming world where individuality is respected, and above all, celebrated.

How to Get Involved

If you or someone you care about is looking for resources, help, or guidance, please visit

Follow our social media @brightcellars and show us how you #EmbraceYourJourney! 

Raise a glass with us as we toast the beautiful journey ahead. Sign up for your first Bright Cellars box to donate today.



Bright Cellars

Our staff is full of passionate wine lovers. With our amazing sommeliers at the helm, we’ve been schooled on all things wine. We came together to write this article, in hopes of spreading a little wine-ducation with you.

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